What is a brand

A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”.

What is the main purpose of branding?

A brand is essentially a promise a company makes to its consumers. The purpose of branding in marketing is to establish trust within your consumers and create loyalty. Your brand not only gives your buyers a way to remember you, but it also creates an identity for your business and sets you apart from competitors.